A clear page plan
Organize the services, project examples, business information, and contact options around what a customer needs to decide.
Website design / Detroit, Michigan
A customer should understand what you do, whether you serve them, and how to ask about the job. Beltrán Digital builds websites for Detroit businesses around those decisions, from a first website to a careful redesign.
Talk about your businessAn established business often has a website that grew one page at a time. Services change, old pages stay online, and the contact path becomes harder to follow. Before replacing anything, review the pages customers use and the information your team needs from a new inquiry.
The first conversation starts with your existing website, the work you want more of, and how inquiries are handled today. That review helps define whether the useful next step is a clearer service page, a new contact flow, or a larger rebuild.
If you already have a domain, content, or search visibility, those details belong in the plan. Review the current URLs, access to the domain and hosting, and any forms or tools connected to the site. Decide which pages to retain and where redirects are needed before launch.
A new visual design also needs useful words. Explain each main service, the area you actually serve, and the information a prospective customer should send. Real project photographs and accurate descriptions give visitors something concrete to evaluate.
A visitor on a phone may want to call, send a message, or request a quote. Put the appropriate option where they can find it. If a form is part of the agreed scope, ask for the details your team needs to respond, rather than collecting a long list of unnecessary fields.
The website is one part of the handoff. Agree on who receives an inquiry, where it is stored, and what happens when the team is busy. Connected follow-up can be scoped alongside the site when it addresses a real gap.
Organize the services, project examples, business information, and contact options around what a customer needs to decide.
Use readable copy, appropriately sized images, and accessible links. Keep important information available without relying on animation.
Review page titles, crawlable links, canonical URLs, sitemap coverage, and the redirects needed for any changed addresses.
Scope before the build
Send your website, explain what changed in the business, and identify where the current customer path falls short.
Set out the pages, content responsibilities, integrations, account access, and any ongoing costs before the build.
Test the agreed pages and contact destinations, review redirects, and document what your team needs after launch.
Evidence before promises
The portfolio identifies what was built, what each website needed, and whether the project is client work, an owned venture, or a concept. Those examples show the implementation, without promising the same business outcome for every project.
See the website projectsBefore you decide
Often, yes. First confirm who controls the domain, hosting, and existing content. The domain and any URL changes are part of the migration plan, rather than assumptions made after the design.
The quote depends on page count, content work, migration, and any forms or systems that need to connect. Send the current site and what needs to change so the scope can be discussed. The redesign cost guide explains the main factors.
Detroit is part of the Metro Detroit service area. This page describes services available to Detroit businesses, not a separate office location. Project reviews and handoffs can be handled remotely.
Pages, content, migration, integrations, and ongoing support all affect the scope. Read the website redesign cost guide before comparing proposals.
Serving Metro Detroit
Beltrán Digital works with businesses across Metro Detroit, including Detroit in Wayne County. These pages describe service coverage, not separate office locations. Project reviews and handoffs can be handled remotely.
Your business. The next step.
Metro Detroit / Working with local ownersSend me your website and what you want to improve.
I’ll look at where I may be able to help.