The Clawson Local
Make a local ad offer easy to understand.
A campaign website for my own local advertising venture.
The Clawson Local is my own advertising venture. The mailer shown on the website is illustrative.
The Clawson Local / My own venture
The business need
Local business owners need to understand the offer and see which categories are available.
Build from the owner’s side of the table.
The Clawson Local is a venture I built myself. The website explains a local advertising offer and gives interested owners a clear path to explore it.
Connect the offer to the process.
Category availability helps explain the advertising opportunity. The advertiser journey and administrative controls support the work behind the campaign.
Show what I can build for my own business.
This project brings the message, website, and supporting process together. It shows the same approach I bring to other owners: understand the job, then build the pieces that help it work.